Nordic Pure VS. Competitor

Take a look at the image below. What do you see?

What we saw was disappointing. A filter from an industry leading company plastic wrapped to hold in the loose carbon particles they have glued to their filter. Compared to our filter that has carbon fused to the media for excellent air flow.

A filter with any adhesive on it would prevent air from flowing. Loosely placed carbon particles could fly off in your system and cause damage to your home’s HVAC system. Not to mention what a mess when you unwrap the filter. Carbon particles falling everywhere!

Disappointed we are by this lack of care for a product that is supposed to go into your home and help you breathe better! But we will let you be the decision makers. We will still continue to make great filters with you in mind for a naturally cleaner and safer world.




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