About Us


About Nordic Pure® AC and Furnace Air Filters
Nordic Pure® manufactures and sells high-quality and custom air conditioning and furnace filters. Our company is unique in that we offer free shipping on any and all filter sizes throughout contiguous United States.  Our headquarters is in Celina, Texas, just 44 miles north of Dallas. Our manufacturing plant is centrally located in Tulsa, Oklahoma, enabling fast delivery throughout the United States and Canada.  (Canada inquiries please call in for orders.)

We are committed to providing our customers with pure products, affordable prices and exceptional service.

To see our manufacturing process, check out these videos:


About our President

Russell and Patty

Russell Schmidt’s entrepreneurial career started with a simple lawnmower. He began Green Thumb Lawn & Tree Care in 1976, fresh out of high school. Through the years, Russell built the company into a multi-million-dollar operation and sold it to one of the biggest lawn care companies in the country.

Seeking a new challenge, Russell invested in a furnace and ac filter plant. He helped to grow the company by starting the retail division. Although it focused its sales efforts on wholesale relationships with commercial customers and government institutions, he transformed the business model in 2004. Nordic Pure began selling directly to retail customers — using online efforts to reach people throughout the United States.

Today, Russell is proud to provide Nordic Pure customers with quality products — made in the U.S.A. —  at low prices, with always-free shipping.

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