Behind the Scenes

In a world of online sales and businesses, who are we? Who is Nordic Pure? What do we do, why do we do it? What is our mission? This post will address all of that. We want you to trust us, just like the old local hardware stores in your community. So let us introduce ourselves.

Who is Nordic Pure?

We are a family owned company in Celina, Texas. Home of the Celina Bobcats. (Go Bobcats!) A small rural area with a lot of open land. Our owner decided to build his home and his business out here because of the great community and the chance for expansion in the ever growing area of North Texas. Our owner has had his hand in several industries, including lawn care, but he noticed that there weren’t a lot of great options for home air filters. So he did some research and found people who would join his team. Several of those people were family! We have expanded since that time in 2004. Our owner is a man named Russell Schmidt, he struck a deal with a couple in Tulsa, Oklahoma to help him assemble the filters using quality products in the sizes most needed. To this day we have approximately 70 people who assemble the filters, 10 people at headquarters, and 2 contractors. We are small but mighty; at headquarters we speak with all customers personally and at the factory they assemble filters by hand making sure quality is first. At this moment we are online only. We have been contacted by several national businesses wanting our product but none have worked out yet because we are unwilling to compromise on quality. We are ever expanding our area online with our website, Amazon and Ebay.

Why we do it?

We make air filters for people’s home. It isn’t super glamorous but we are really proud of what we do. We are a part of an industry dedicated to making the world a better place through education and quality products. We make quality filters so your family and ours can breathe better indoors. Which is what we call indoor air quality. There are a lot of things that can affect your indoor air quality; dust and minute particles, chemicals and volatile organic compounds (VOCs) which are hazardous to inhale. Your indoor air can be 2 to 5 times more polluted than outdoor air! That is a big deal to us. So we are making it our mission to draw more attention to indoor air pollution. We are worried about outdoor air pollution but we spend 90 % of our time indoors and if we are breathing in toxic air it will shorten our life span.

How you can help.

Educate yourselves first and foremost. Take a look at all awareness sites, for all human issues. Such issues are air pollution, indoor air pollution, water and so on. Take a look at the book Silent Spring which can show you the history on how we have affected our planet and how we can help it. Get your kids involved, show them how to care for our planet and others. We only have one planet.


Last but not least let us know if you have any questions about us or indoor air quality or what not. We want you to be educated and make the best decisions possible for you and your family. Hopefully we have showed you a little bit about us, let us know about you and your family!

Quick Fixes Make a Warm Home

keep your home warmHere in Texas, we’re lucky to have only a few weeks of truly cold weather every winter, but much of the country (and our Canadian customers) are still in the depths of winter. In the cold months everyone wants to be toasty in their home but no one wants to waste energy or money. Regardless of where you live, home insulation and furnace maintenance are essential to keeping costs down and the temperature up.

A well- insulated home is the best way to trap the heat indoors and keep the arctic outside. Here are a few inexpensive and quick fixes to keep the drafts out:
• Line your doors and windows with weather-stripping
• Caulk holes or cracks around doors, windows and floors
• Hang thermal/insulated panels or drapes over your windows
• Install foam gaskets under light/outlet plates
• Inspect the chimney damper

It is recommended that you have your furnace inspected every fall to make sure that everything is in working order. If you’re still noticing that your house is struggling to stay toasty try these efficiency-improving tips:
• Replace air filters to improve air flow
• Patch leaky ductwork and seal the joints between sections
• Install a programmable thermostat

Many power companies offer free or low-cost energy audits of your home. This is a great service to provide a baseline of where energy-efficiency improvements (especially for heating/cooling and insulation) can be made. With this information, you can develop an energy-improvement plan and enjoy a warmer home in future winters.