Behind the Scenes

September 14, 2017September 12, 2017Nordic Pure ® Leave a comment

In a world of online sales and businesses, who are we? Who is Nordic Pure? What do we do, why do we do it? What is our mission? This post will address all of that. We want you to trust us, just like the old local hardware stores in your community. So let us introduce ourselves.

Who is Nordic Pure?

We are a family owned company in Celina, Texas. Home of the Celina Bobcats. (Go Bobcats!) A small rural area with a lot of open land. Our owner decided to build his home and his business out here because of the great community and the chance for expansion in the ever growing area of North Texas. Our owner has had his hand in several industries, including lawn care, but he noticed that there weren’t a lot of great options for home air filters. So he did some research and found people who would join his team. Several of those people were family! We have expanded since that time in 2004. Our owner is a man named Russell Schmidt, he struck a deal with a couple in Tulsa, Oklahoma to help him assemble the filters using quality products in the sizes most needed. To this day we have approximately 70 people who assemble the filters, 10 people at headquarters, and 2 contractors. We are small but mighty; at headquarters we speak with all customers personally and at the factory they assemble filters by hand making sure quality is first. At this moment we are online only. We have been contacted by several national businesses wanting our product but none have worked out yet because we are unwilling to compromise on quality. We are ever expanding our area online with our website, Amazon and Ebay.

Why we do it?

We make air filters for people’s home. It isn’t super glamorous but we are really proud of what we do. We are a part of an industry dedicated to making the world a better place through education and quality products. We make quality filters so your family and ours can breathe better indoors. Which is what we call indoor air quality. There are a lot of things that can affect your indoor air quality; dust and minute particles, chemicals and volatile organic compounds (VOCs) which are hazardous to inhale. Your indoor air can be 2 to 5 times more polluted than outdoor air! That is a big deal to us. So we are making it our mission to draw more attention to indoor air pollution. We are worried about outdoor air pollution but we spend 90 % of our time indoors and if we are breathing in toxic air it will shorten our life span.

How you can help.

Educate yourselves first and foremost. Take a look at all awareness sites, for all human issues. Such issues are air pollution, indoor air pollution, water and so on. Take a look at the book Silent Spring which can show you the history on how we have affected our planet and how we can help it. Get your kids involved, show them how to care for our planet and others. We only have one planet.

Questions

Last but not least let us know if you have any questions about us or indoor air quality or what not. We want you to be educated and make the best decisions possible for you and your family. Hopefully we have showed you a little bit about us, let us know about you and your family!

Arm yourself with our Pure Baking Soda furnace AC filters for more odor fighting bang for your buck!

May 27, 2015May 27, 2015Nordic Pure ® Leave a comment

33% more odor fighting media than the competition!
Reduces household odors — so you’re left with fresh, clean air.
Unscented baking soda media with no added fragrances or chemicals.
For maximum odor control, we recommend changing your filters every 30 days.
Nordic Pure filters last up to 90 days.

Nordic Pure’s new Pure Baking Soda AC furnace filters will help reduce odors and control pet dander, allergens and dust. Our filters are made with an unscented baking soda media, and have a sturdy beverage board frame with a wire mesh backing. The pure baking soda filters control odors from pets, smoking, cooking and other unwanted odors. That’s because the electrostatic media attracts airborne allergens, dust, pollen, mold spores, pet dander, dust mite and other airborne contaminants. Our pleated air filters are made of synthetic material that stops the growth of mold and bacteria.

We manufacture our Pure Baking Soda air filters in all of our standard sized 1 inch, 2 inch, 4 inch and 5 inch thick filters.

Helpful Tip: Almost ALL filters have a different “actual size” than the nominal size printed on the filter — so it’s best to measure your filter for the EXACT size and compare it to our “Actual Size.” This is why we ask you to measure your filter, so you aren’t surprised if the filter doesn’t fit!

What are MERV, MPR, FPR Ratings?

October 2, 2013November 25, 2013Nordic Pure ® Leave a comment

Nordic Pure MERV 12 AC Furnace Filters MERV Rating is the Minimum Efficiency Reporting Value for air conditioner furnace filter media as determined by the American Society of Heating, Refrigerating, and Air Conditioning Engineers, ASHRAE. MERV is the primary international air conditioner furnace filter industry standard and is used for rating the ability of a furnace filter to capture and hold particles and pollutants. The measurement used in these ratings is a Micrometer, or micron.

A micron is one millionth of a meter (0.000001m) and is not visible to the human eye.
A piece of copy paper is about 100 microns.
A human hair averages 80 microns in size.
Pet dander is 2-4 microns and can linger in the air for hours before it settles on a surface!

NordicPure.com uses the MERV Rating system. NordicPure.com AC Furnace Air Filters are manufactured direct since 1960. We have all standard AC Furnace Air Filters and all custom sized AC Furnace Air Filters. In the average American home, the most common air filter is only a MERV 4. These are usually the furnace filters that you can see through and do not stop particles smaller than 10 microns. Most residential systems are well able to use the MERV 12.

MERV Rating is the established air filter industry rating system, but, some companies have developed their own rating systems, based on the ASHRAE MERV Rating.
MPR Rating, or Microparticle Performance Rating, was developed by a large manufacturer to grade their air filters based on the ability to filter air particles smaller than 1 micron. The microparticle performance rating is not considered to be the industry standard by the American Society of Heating, Refrigerating and Air Conditioning Engineers (ASHRAE). The published MPR Rating numbering system is a scale of 0 – 2700, with their highest published furnace filter equaling the Nordic Pure MERV 13.
FPR Rating, or air Filter Performance Rating, is a grading system that uses a color/number system on a scale of 4 (green circle) to 10 (blue circle). Some of their air conditioner filter descriptions refer to the MERV Rating and the MPR Rating, but don’t always agree.

It’s important to note that the MERV Rating is the “MINIMUM” initial efficiency rating. It’s the efficiency rating given to the air conditioner furnace filter when it is brand new and is expressed as a percentage of the total airborne particles of a certain size. As the new air conditioner furnace filter traps more debris, it becomes more efficient – trapping the smallest particles as time goes by. Eventually, every air filter will trap the tiniest particles less than 1 micron, until it becomes so dirty that air cannot get through. Air Filter Gages measure the building pressure behind the aging furnace filter and can let you know it’s time for a AC Furnace Air Filter. Our customers also benefit from our Free Reminder Service that will automatically notify you by email or phone that it’s time to check, change or replace your air conditioner furnace filters.

Nordic Pure manufacture direct since 1960. Multiple air filter media available: MERV 7, MERV 7 Plus Carbon, MERV 8, MERV 8 Plus Carbon, MERV 10, MERV 10 Plus Carbon, MERV 11, MERV 11 Plus Carbon, MERV 12, MERV 12 Plus Carbon, MERV 13, MERV 13 Plus Carbon, MERV 14, MERV 14 Plus Carbon, MERV 15, MERV 15 Plus Carbon and MERV 16.

Nordic Pure AC Furnace Air Filters are available in ½ inch air filters, 1 inch air filters, 2 inch air filters, 4 inch air filters, 5 inch air filters, and 6 inch air filters. Custom size air filters are also available. Please call us at 1-800-590-0339.

www.NordicPure.com

MERV, MPR, FPR, RATING
MERV Rating	MPR Rating	FPR Rating	ASHRAE MINIMUM INITIAL EFFICIENCY			Containment and Particles	Uses
MERV Rating	MPR Rating	FPR Rating	.30 to 1.0 Microns	1.0 to 3.0 Microns	3.0 – 10.0 Microns	Containment and Particles	Uses
MERV 19-20 (HEPA)	N/A	N/A	99.99-99.999%			< 0.30 Micron carbon dust sea salt all combustion smoke	Clean Room Manufacturing Electronics Manufacturing Pharmaceuticals Carcinogenic Materials Hospital Inpatient Care Surgery Superior Commercial Buildings
MERV 17-18 (HEPA)	N/A	N/A	> 95%
MERV 16 (HEPA)	N/A	N/A	> 95%	> 95%	> 95%
MERV 14-15	N/A	N/A	75 – 95%	> 90%	> 90%	.30 to 1.0 Microns All Bacteria Tobacco Smoke Fireplace Smoke Droplet w/Virus (sneeze) Smog
MERV 13	Black 2200	10 Blue Rating	< 75%	> 90%	> 90%		Superior Residential Property Superior Commercial Property
MERV 12	Navy Blue 1900	10 Blue Rating		80 – 90%	> 90%
MERV 12	Purple 1500	8-9 Purple Rating		80 – 90%	> 90%	1.0 to 3.0 Microns Auto Emissions Dust Baking Flour Pet Dander
MERV 11	Red 1000	7 Red Rating		65 – 79%	> 85%
MERV 10				50 – 64%	> 85%		Residential Commercial Industrial Workspaces
MERV 8	Light Blue 600	5 Green Rating			70 – 85%	3.0 to 10.00 Mold Spores Household Dust/Spray Hair Spray Dust Mite Pollen Sanding Dust Textile / Carpet Fibers	Residential Commercial Industrial Workspaces
MERV 7					50 – 69%		Minimum filtration workspace Window units Fiberglass filters polyester air filters
MERV 6	400				35 – 49%
MERV 0 – MERV 5					20 – 34%