All Black Everything

Here at Nordic Pure we get a lot of stories from people about what is in their homes. We normally have to help them decipher what filter will work best for them. The most recent story though is my own.

I started working for Nordic Pure and have been living in an apartment. I am in my late twenties but have always worked and been raised to know how to clean a house to change my oil. Even with all that knowledge I never thought about my home air filter. I just assumed that the apartment complex was changing them. I didn’t even know how often they should be changed. That just goes to show those of us without breathing problems take air for granted.

So when I started working for Nordic Pure I asked my apartment complex if I could change my own filters and they said absolutely! So I started using Nordic Pure’s best seller the MERV 12; great filtration and great airflow. When I pulled out the cheap fiberglass filter that the apartment uses it was clogged completely. It is a 1 in. filter so it beccasfilterneeds to be changed every 30 to 90 days depending on the person’s environment. It is just myself and my fiance with no pets so we don’t have a lot of stuff in our air. Since I have replaced our filter with a quality filter it has made such a difference. Although I did notice that the ceiling fan in our bedroom accumulated a lot of black dust still.

To solve that problem I spoke with my coworkers who have been in the industry awhile and they mentioned I should try our ceiling fan filters. Two to a pack, they are about 8 in. in length and white with a sticky strip on the back. Peel off the cover to the sticky strip and slap them on top your fan blades. While the fan spins it will catch all the dust in your room. So I tried it; best decision I have made of late. beccasceilingfilters

I had them on for about four months and looked up one day and notice the ceiling fan filter was black! Time to change! Once my fiance peeled the filter off the fan we were shocked at how much it caught and just how dirty it was. We could have been breathing that in!

I showed it to the apartment office manager, letting them know that the ducts are probably really dirty. They immediately set up to have ours cleaned. Although they came and cleaned the ducts they said nothing was wrong. I disagree but regardless the apartment tried to make it right and the ducts are now clean and I know now that I will always use the Nordic Pure ceiling fan filters.

BreatheLife with the WHO

Now that I have got the attention of anyone older than 30 who actually listened to the WHO; here’s what I have to say. As an AC & furnace air filter manufacturer we care a lot about indoor air quality. It’s why we are a business. People don’t realize the importance of a quality air filter and the affects it has on your family. Alas I am not here to talk about indoor air quality today. I am here to tell you that outdoor air pollution is the silent killer.

I stumbled onto a fantastic website called BreatheLife 2030 . The first thing you see is a box for you to enter your city into. When you have done that and then clicked enter it takes you to a page where it shows you where your city ranks in air pollution. For us in America it doesn’t seem too bad. Some smog here and there; nothing to worry ab80out. In fact we have a lot to worry about. Most of our large cities are at the safe level but we have a few over that level.

Then since we were sucked in to seeing which cities are better and worse we decided to try internationally. Beijing was possibly one of the worst almost breaking the gage. Once you recover from the shock of the amount of air pollution the pages tells you to scroll down for more information. Once you scroll down the reality of that gage sets in with actual numbers of deaths due to air pollution; the number of child deaths are the worst. It is an eye opening experience.

We constantly take for granted the air we breathe. We aren’t properly educated on what could happen if humans get in the way of nature. We assume it will always be here for us and there will always be more. Still the majority of people will never see this post. They will never take the time to research how this could hurt their loved ones. Ultimately resulting in nothing being done by the majority of the population.

What will it take for us to pause from our daily lives to look at this information and realize we need to change. Realize that if we don’t do something our children will be constantly sick, new diseases will surface and furthermore kill us.

What will it take.


We are all limited on time. Eating on the go meals, getting coffee through the drive-thru and buying our groceries online to just pull up and have them loaded. timeWe understand. Christmas is fast approaching and if you are like most people you will be receiving guests. You don’t want your guest to be hit in the face with odors. Don’t lose track of time and forget to order your air filter! Just pop on over and grab your filter, add carbon to your filter to help neutralize the odors!